Film Marketing
Content creation and Social Media management
FILM MARKETING PRO is a passion project that I started in 2017, based on my experience in advertising and the film industry. It’s the perfect platform to teach fundamentals about film marketing, but also engage with independent filmmakers to understand their struggles and guide them to promote their work.
Film
From big studios to indie filmmakers
I’ve been fortunate enough to be part of major studio releases, brainstorming and leading creative teams, but I also enjoy helping indie filmmakers understand and reach their marketing goals.
TV
More than promos
From TV shows to web-series, I’ve helped build integrations, manage product placement, and even script and direct. Some promotions include work for major telecommunications companies such as Verizon FiOS or Frontier Communications.
CASE STUDIES
Digital & Social: Twitter
For the launch of the new Motorola Droid Turbo, I managed a huge creative team to develop a unique idea: a 48-hour song created in real time, leveraging Twitter, for the Latin Grammys.
Digital & Social: Facebook
During the Brazil World Cup, I helped Verizon Wireless set new benchmarks on Facebook, with unprecedented engagement rates.
Digital & Social: User Engagement
A socially-led campaign where up-and-coming bands would engage with their fanbases through social platforms, generating content by using Verizon products.
PR stunt & Social Engagement
KCB is one of the leading banks in East Africa. Through this PR stunt during International Women’s Day we generated unprecedented engagement across 6 different countries.
Digital & Social: Interactive Radio
At Genghis Grill, a Mongolian restaurant with a signature “build your own bowl” menu, customers can create their perfect meal. For their digital radio ads, we also wanted to give them choices.
Digital & Social: General Reel
Social, mobile, and content are the main pillars I’ve used to build strong digitally-led campaigns. Here’s a sneak peek.
Advertising
TV
Along my career, I’ve worked on hundreds of TV commercials, from cars to fast-food chains.
Advertising
This is some of my award-winning print work, that has also been featured in professional publications.
About Me
Who I am & what I do
My name’s Vicent Llopis and I’m a creative director specialized in digital and social media marketing.
FILM & TV
I’ve worked with big studios, as well as large TV networks, to promote content and increase viewership. I’ve developed trailers, cross promotions, TV integrations, branded content, product placement, and much more.
Brainstorming new ideas and leading creative teams helped me achieve better results for national and international campaigns.
As a filmmaker, my work has been featured at several events., including the 2015 Cannes Film Festival.
ADVERTISING
Throughout my career, I’ve worked for major advertising agencies in the United States, Latin America, Europe and East Africa.
Some of the accounts I’ve handled in my career are Universal Pictures, McDonald’s, Samsung, Chrysler, Walmart, American Airlines, Verizon and Mozilla Firefox.
I’ve created many 360º campaigns, hundreds of TV spots, print ads, radio spots, direct mail, including digital and social executions.
EDUCATION
I have a degree in Advertising and Public Relations.
I’ve been an instructor at the Miami Ad School. For about three years, I’ve been teaching scriptwriting, storywriting, and wordsmithing.
A couple of years ago, I founded a new blog, FilmMarketingPro.com, where I teach marketing for indie filmmakers.
I teach about consumer insights, identifying target markets, and the whole media ecosystem including strategies to leverage own, earned, and paid media. I also cover in depth topics like trailers, synopsis, loglines, taglines, and even how to craft perfect, visually appealing posters, postcards, websites, including tracking results, A/B testing, and optimization.
LEADERSHIP
I’ve managed, and I currently manage, large teams of copywriters and art directors, digital producers, broadcast producers, developers, and social media managers and content creators. And I work closely with strategic planners, analysts, research, and account managers.
I’m also in charge of big budgets for hirings, promotions, award submissions, equipment, etc.
DIGITAL
I’m an expert in SEO and SEM, but also e-mail marketing, blogging, and analytics.
I’ve also conceived and executed detailed digital ecosystems with banners, pre-rolls, social ads… enhanced to maximize shareability and increase earned media potential.
SOCIAL
I’m a big proponent of social media, with award-winning campaigns for major clients on Facebook, Twitter, and Instagram. I’ve also brainstormed grass-roots ideas with strong ties to Social Media and high PR potential.
My Social Media fanbase exceeds the 12,000 followers, and my blogs surpass the 15,000 e-mail subscribers.
SKILLS
I speak 4 languages: English, Spanish, French, and Catalan.
I work indistinctly with Mac OS and Windows, and my day-to-day software usage includes Microsoft Word, Keynote, Photoshop, Premiere, and Google Analytics. I’m also an expert in WordPress, and I can handle HTML and CSS.
MY PHILOSOPHY
I truly believe everyone is extremely talented at something. I just think some people might go through their lives and never realize what it is. I like to help them find out.